Shelter from the Brainstorm

In most creative environments, brainstorms just don’t work. That is, they usually don’t work as they’re intended to. But even if a team of creatives does manage to follow the “rules” of a brainstorm, this way of working often ends up quashing ingenuity and prohibiting productive collaboration. There are better ways to inspire creativity.

(Read the rest of "Shelter from the Brainstorm" on the Moxy Blog.)